The first agentic AI website platform for car dealerships. It understands shoppers in plain English, answers questions about every vehicle, talks to ChatGPT and Claude directly, and drops clean ADF leads into your CRM. Engineered with years of conversion optimization, for new and used. It loads before your old site finishes loading its chat widget.
The big dealer website platforms were built when "mobile-friendly" was a selling point. Since then they've bolted on chat vendors, trade tools, pop-ups, trackers and widgets until the site groans under its own weight. And you pay for every single bolt.
Dozens of third-party scripts fight for the phone's CPU. Google sees it. Shoppers feel it. 53% of mobile visitors leave a page that takes over 3 seconds.
Chat, digital retailing, trade valuation, SRP personalization, video. Each one another vendor, another script, another monthly line item your GM asks about.
Want to move a button? Change a banner? Fix a broken filter? Wait 5–10 business days and hope the rep who answers isn't new.
Same template, same layout, same stock hero image. Shoppers can't tell you apart, so they shop on price.
Old SRPs only understand checkbox filters. Shoppers talk like humans. Your website should too.
Shoppers are asking AI assistants "find me a used Sierra near me." Legacy sites give those assistants nothing to read, so they send shoppers to someone else.
Multi-year terms, auto-renewals, and good luck getting your own lead data and content out when you leave.
Every extra field costs leads. Returning shoppers retype everything. Saved cars go nowhere.
No A/B testing, no real attribution, a monthly PDF report nobody reads. You're flying on vibes.
This isn't a redesign. It's a different kind of machine.
Most "AI" on dealer sites is a chat bubble from 2019 with a new sticker. Here, AI is in the engine: it reads your inventory, understands shoppers, talks to other AIs, and does the follow-up your BDC doesn't have time for.
Feed syncs every 30 minutes. New cars get AI summaries, embeddings and suggested questions automatically. Sold cars are marked sold. Zero manual work.
Price dropped on a saved car? Shopper gets an email with the photo. Car sold? They get "see similar." New match for a saved search? Emailed. Your BDC didn't lift a finger.
Shoppers save cars with one tap. Then: one-tap "check availability," one test-drive request for all favorites, trade value prefilled. Leads with no forms.
"LTHR/SNRF/3RD ROW/TOW PKG!!" becomes clean features, cab style, interior material and cylinders. Filterable and SEO-ready.
New arrivals without photos get a labeled stock image and a "request a video walkaround" lead hook. Dead pages become lead magnets.
Test CTA wording, colors and layouts against real leads. Know which "Get My Price" button actually wins.
Google ranks on Core Web Vitals. Shoppers bounce on slow phones. Every second of load time costs conversions. We built for speed first and added everything else without breaking it.
Don't take our word for it. Run your own site through pagespeed.web.dev on mobile, then run ours. Or request the free audit below and we'll do it side by side.
Cities on the most advanced edge network in the world
Photos auto-converted and resized per device
Server-rendered. No 47-script tag soup.
Edge-cached, auto-purged when inventory changes
Search is splitting in two: classic Google results and AI answers. Legacy sites are barely competing in the first and completely absent from the second. We're built for both.
Every lead goes out as industry-standard ADF/XML. VinSolutions, DealerSocket, Elead, CDK, DriveCentric: if it takes ADF, it works on day one.
Plain English or voice. Finds the car fast.
Signs in with Google in one tap.
Price drops, new matches, sold alerts, by email.
Availability, test drive, trade, final price. No forms.
Tagged by source. Auto-retried if delivery fails.
| Lead type | What the shopper does | What your CRM gets |
|---|---|---|
| Check Availability | One tap from the Garage or VDP | Name, email, phone, stock #, VIN, price |
| Get My Final Price | Sticky CTA, 3-field form | Hot price-intent lead, A/B tracked |
| Test Drive Bundle | Picks a time for all saved cars | One request listing every vehicle + time |
| Trade-In Value | Prefilled trade form | Year, make, model, trim, miles, VIN, condition, payoff |
| CARFAX / AutoCheck | Soft gate on the history report | Contact info + vehicle of interest |
| Video Walkaround | Requests video on a no-photo arrival | Early-interest lead on fresh inventory |
| AI Assistant Handoff | Asks to talk to a person | Lead with the conversation context |
Every site comes loaded with years of hard-won conversion optimization, tested on real dealer traffic, real shoppers and real CRM leads. Nothing on the page is there by accident. Every button, field and pixel has one job: turn a shopper into a lead and a lead into a sale.
Short 3-field forms. No ZIP code, no "preferred contact method." Signed-in shoppers submit leads in one tap. Every field we cut is a lead you keep.
Sticky "Get My Final Price" with a subtle attention cue, placed where thumbs land on a phone. Wording and color proven through A/B testing.
Price-drop alerts, history reports, video walkarounds, trade values, test-drive bundles. Every stage of the journey has a reason to raise a hand.
Live reviews, awards and honest badges only. We removed unverifiable "Great Deal" labels because shoppers see through them.
Saved cars, saved searches, recently viewed and automated emails pull shoppers back to your site, not a third-party marketplace.
Built-in A/B testing means the site keeps getting better every month. Legacy sites stay exactly as they launched.
OEM-compliant new-vehicle SRPs and VDPs, incentives and specials, model showrooms, and AI answers to "what's the difference between SLE and SLT?"
Carvana-grade used-car shopping: gallery, history reports, low-miles badges, price-drop alerts, delivery radius, and the Garage.
Acquisition forms prefilled for signed-in shoppers. Buy more cars off the street, not just at auction.
Finance pages and pre-qual lead capture that feed your F&I team, not a black hole.
Live review feeds and awards on every VDP, plus stars in Google search results.
Custom design in your colors. Shoppers remember you, not the platform.
Rough numbers, your inputs. Move the sliders.
| Layer | Legacy platforms | Dealer AI Websites |
|---|---|---|
| Hosting | Centralized servers + CDN bolt-on | The most advanced serverless edge network in the world |
| Database | Shared multi-tenant CMS | Your own dedicated edge database, 30-day point-in-time restore |
| Search | Keyword + checkboxes | LLM query parsing + vector semantic ranking |
| Chat | Third-party vendor, per-chat fees | Edge AI assistant, grounded per vehicle |
| Voice | None | Whisper speech-to-text |
| Images | JPEGs, often oversized | AVIF/WebP, resized per device |
| AI discoverability | None | MCP server, llms.txt, markdown pages, JSON API |
| Sign-in | Rare or none | Google one-tap, email code, Facebook, SMS |
| Automation | Manual | Queues + cron: enrichment, alerts, lead retries |
| Ownership | Vendor's account | Your own dedicated cloud account. You own it. |
This is the full list, and every item ships on day one. No add-on menu, no “premium tier,” no third-party vendors bolted on. If a feature is on this page, it's in your site.
AI search, the AI assistant, voice, the Garage, alerts, A/B testing, MCP. It's all in the box. Month-to-month.
One-time setup fee applies. No long-term contract. If it doesn't outperform your current site, you walk.
Dealer AI Websites starts at $1,499/month for a pre-owned site and $2,499/month for a full new and used franchise site, month-to-month with a one-time setup fee. AI search, the AI chatbot, voice search, automated follow-up, A/B testing and ADF leads are all included, with no add-on fees.
Yes. The Pre-Owned plan was built for independent and small used-car dealers: full AI search, AI chatbot and CRM leads on a month-to-month plan, live in about 14 days.
You don't have to rip out your current site. Launch the AI site on a subdomain such as used.yourstore.com, link to it from your current site, and compare leads side by side. Bolting third-party AI widgets onto a legacy site usually adds scripts and slows it down.
Plain-English and voice inventory search, an AI chatbot grounded in each vehicle's real data, saved vehicles with price-drop and sold alerts, one-tap leads for signed-in shoppers, fact-checked AI vehicle descriptions, and structured data so ChatGPT, Gemini and Google AI Overviews can surface your inventory.
Chatbot vendors add a widget to your existing website. Dealer AI Websites is the website itself: AI runs the search, the vehicle pages, the follow-up emails and the lead routing, and the chatbot is included at no per-chat cost.
Shopper data stays in your own dedicated cloud account and is never sold or shared. The AI assistant only uses vehicle data to answer questions, sign-in uses standard OAuth, and leads go straight to your CRM.
Very little. Leads arrive in your CRM in the standard ADF format your team already works. We walk your BDC and sales managers through the Garage lead types and reports during launch.
No. Most dealers start with the Pre-Owned site on a subdomain like used.yourstore.com while the old site keeps running. Compare leads side by side for 60 days. Let the numbers decide.
Anything that accepts ADF/XML: VinSolutions, DealerSocket, Elead, CDK, DriveCentric, Momentum, and more. We send ADF in the email body and as an attachment, and retry automatically if delivery fails.
Your existing feed provider: HomeNet, vAuto, Dealertrack, and others. We sync every 30 minutes, clean up dealer notes, and enrich every vehicle with AI.
No. The assistant only answers from that vehicle's data, and every AI-written summary is fact-checked against the vehicle's specs before it's published. If it doesn't know, it says so and offers a human.
Model Context Protocol is the standard AI assistants like ChatGPT and Claude use to connect to live data and tools. Your site ships with an MCP server, so AI assistants can search your inventory and submit contact requests on a shopper's behalf. Legacy sites can't.
Built for it: Lighthouse accessibility 100, reduced-motion support, keyboard navigation, and proper labels throughout.
You do. It runs in your own dedicated cloud account. Your leads, your shopper accounts, your content.
A Pre-Owned site is typically live in 14 days once we have your feed and CRM address. Full franchise sites take 30–45 days depending on OEM requirements.
We'll run your current site through PageSpeed, SEO, schema and AI-visibility checks, then show you a live demo of your own inventory on the agentic platform.